The huge market growth in men's underwear has led to numerous new brands, each focusing on different segments which is wonderful to see. No longer are men's underpants the forgotten corner of the fashion world but proudly out in front shouting lately making statements.
The traditional Y-Front has made a comeback, looks particularly good in the classic white which Bluebuck do well. The long length boxer with a loose-fitting is dated but the contemporary boxer with a low waistband, shorter length, and elasticated leg is very comfortable and stylish using modern fabrics like lycra and elastane to smoothly hug the male form.
Men now make clear statements with their choice of underwear and the choice is immense. Activemen Clothing intends to expand the range of underwear in 2021. Watch this space!