Bluebuck underwear is eco-friendly made from organically grown cotton. There is no use of synthetic fertilizers that degrade soil quality and promote the release of greenhouse gases. Better soil quality enhances water retention. At harvest time, the cotton is hand picked so no need for heavy, polluting producing machinery. Everything is produced in Europe, transported by road rather than by air from the factories in Portugal and Austria. Bluebuck work with the factories to use as much renewable energy as possible. The factory in Austria uses 75% renewable energy, Portugal the figure is 50% and the London office has achieved 100% renewable energy usage.