Activemen Clothing retails fashion focused activewear and sportswear for men. Launched in February 2016 in Cardiff, initially operated from Nat West's Cardiff Accelerator before taking space within Welsh ICE in Caerphilly. The business took an office in Penarth but decided to move everything into a home/work space in Cardiff Bay.

 Founded by Dayle Parfitt, Cardiff born, studied a bachelor's degree in 'Economics & Marketing' at Aberystwyth University. After finishing the degree, moved to Vancouver, Canada and started a banking career in 1996 which brought him back to the UK and lived in London working in finance and had time working and living in both Sydney and Mumbai before leaving banking, returning to Wales and setting up the business.

The company was registered in 2016 with the online store going live early 2018.

The business focuses on fashion-focused sportswear and activewear for men, particularly gym and yoga clothing, swimwear, underwear and cycling products. Brighter colours, more tailoring, more activewear.


Registration Number and VAT number

The company Activemen Clothing is registered in United Kingdom with registration number 09992355. VAT No. GB 282 3957 72

 The company registered address is;

Activemen Clothing

379 Vega House

Falcon Drive


CF10 4RG

United Kingdom

Tel: +44 (0) 7401631909

Dayle Parfitt - Founder and Director