The huge market growth in men's underwear has led to numerous new brands, each focusing of different segments which is wonderful to see. No longer are mens underpants the forgotten corner of the fashion world but proudly out in front shouting lately making statements.
The traditional Y-Front has made a comeback, looks particularly good in the classic white which Bluebuck do well. The long length boxer with a lose fitting is dated but the contemporary boxer with a low waistband, shorter length and elasticated leg is very comfortable and stylish using modern fabrics like lycra and elastane to smoothly hug the male form.
Also, some brands are trying to carbon neutral like Bluebuck. No air-freight from cotton field to the goods-in department at Activemen Clothing. Two factories, one is carbon neutral, the other is 80% and all finished goods across Europe by road and rail.
MOUNK shorts are made out of bamboo. Odor absorbing, anti-bacterial properties and far better for the environment than cotton.
Men now make clear statements with their choice of underwear and the choice is immense. Activemen Clothing have a few fantastic brands to add during 2019 that are fashion-focused, quality underwear brands.Watch this space!