About Us

Activemen Clothing sells athleisure and fashion-focused sportswear for men. Launched in February 2016 in Cardiff, the start-up initially operated from Nat West's Accelerator Cardiff office, followed by Welsh ICE in Caerphilly before moving to Cardiff Bay.

 Founded by Dayle Parfitt who returned to Wales after 20 years of working and living in London, Sydney, Vancouver and Mumbai working in finance and retail.

Athleisure, underwear, swimwear, gym and yoga clothing for men!

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